Director of Digital and Growth Marketing

Location: Sunnyvale, CA (or remote)

Our client company: Yugabyte, Inc. — yugabyte.com

Director of Digital and Growth Marketing

At Yugabyte, we are on a mission to build the default database for cloud native applications in a multi-cloud world. We are well underway on this journey with YugabyteDB, the open-source, high-performance, distributed SQL database that runs on any cloud and enables developers to get instantly productive using well-known APIs. And the best is yet to come! We want talented and driven people to join us on our ambitious mission and help us build a lasting and impactful company.

Yugabyte is hiring a results-driven director of digital and growth marketing to drive acquisition and activation of demand for all YugabyteDB product offerings. This leader will be responsible for scaling demand across self-service/low-touch and high-touch enterprise businesses. The ideal candidate will be highly data-driven and have experience with digital and email marketing, integrated campaigns, account based marketing, and conversion optimization. They will work closely with peers in product marketing, sales, and channel. They will own the company’s digital footprint and martech stack.

Responsibilities:

  • Generate demand to accelerate sales across the self-service and high-touch businesses
  • Identify, research, and deploy digital marketing investments to support both bottom-up and top-down go-to-market motions
  • Drive content strategy across the demand gen funnel
  • Oversee marketing automation and website operations
  • Create and maintain the demand gen funnel model, and produce performance reports against targets

Qualifications:

  • Bachelor’s degree – Experience with SaaS/PaaS/IaaS and open source community led growth preferred
  • Experience marketing to developers and/or data communities a big plus
  • Proven track record of delivering adoption and purchase within an entrepreneurial, fast-paced environment
  • Creativity to build innovative programs that optimize investment
  • Ability to measure, track, and report on success of programs
  • Experience with campaign planning, online marketing, PPC, SEO, website, and target account penetration

Benefits:

  • Remote work
  • Competitive Salary
  • Full Health Benefits
  • Monthly Wellness Reimbursement
  • Internet and Phone Reimbursement
  • Home Office Setup Reimbursement
  • 401K

Contact: Dan Green <dgreen@vpofmarketing.com>

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