VP / SVP of Global Marketing and Product

Location: East Coast
Job code: APC-vps

about the client

This VPofMarketing.com client, a successful, privately held company, is a leading provider of product and services to retailers and merchants. This company is already profitable with annual sales of close to $100M.

about the role

The VP/ SVP, Global Marketing will own all marketing and product strategy functions. This person will report directly to the CEO.


  • Work closely with the entire executive team to refine the overall go to market strategy.
  • Responsible for all Product Strategy; develop the overall product roadmap.
  • Define and own the delivery of the market requirements documents and product requirements documents
  • Develop product positioning, market offering, and pricing.
  • Ensure competitiveness of offerings by developing and driving systematic competitive analysis and response programs.
  • Develop, manage and implement strategic corporate marketing initiatives including brand awareness, collateral development, PR, corporate communication, website, social media and events.
  • Collaborate with sales, product, business development, customer service, and analytics teams to develop marketing plans that support collective goals
  • The VP/SVP of Marketing must be a strong leader with the ability to drive marketing activities on a company-wide basis, capable of establishing tactical plans and be accountable for results.


  • 10-15+ years global marketing experience spanning both outbound marketing and product management /product strategy.
  • Demonstrated track record of launching and scaling multiple product lines in a growing, fast paced environment. Must understand how to expand a suite of product offerings and/or re-positioning current products to better address current user demands.
  • Proven ability to define a strategic vision and to articulate it in front of a variety of audiences
  • Must be a collaborative team player who enjoys working closely with other departments to create tightly integrated strategies; has successfully united key colleagues and cross-functional partners by gaining trust through demonstrating business expertise
  • Proven leader with past success leading and developing successful with strong processes and methodologies.


BA/BS; MBA preferred.

to apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: APC-vps