Job Title: VP of Marketing
Job code: VY-vp
about the client
This VPofMarketing.com client company is an innovative provider of data analysis solutions to institutional investors.
responsibilities
- Report directly to the CEO, you will own all marketing strategy and tactics
- Fully own a lead goal that you will hit and grow by:
- Leading all field market efforts both online and offline (e.g., in-person events, webcasts)
- Leading all digital advertising efforts (e.g., targeted social ads, re-targeting, SEM)
- Leading all lead nurturing campaigns
- Fully own reporting of metrics by channel including ROI, cost-per-lead, CAC, LTV
- Work with revenue operations to create and maintain a marketing technology stack
- Ensure that timelines, budgets and expectations and communicated clearly, regularly and efficiently to all parties
- Drive campaigns managing both internal resources and geographically distributed marketing and design contractors, on time and on budget
- Direct design and maintenance of websites and related content and features
- Build processes that can be handed off as you hire and lead your team
qualifications
- 7-12+ years of experience in a fast-growing B2B marketing company with a proven track record of owning a lead goal, achieving that lead goal and growing the lead goal every year
- Experience growing qualified leads via:
- Field marketing: In-person events and online events (e.g., webcasts)
- Digital advertising: Targeted social ads, re-targeting and SEM
- Lead nurturing campaigns
- You must love both events and growth marketing (we need both)
- You must be metrics focused (ROI, cost per lead, CAC, LTV)
- Experience creating and maintaining a marketing technology stack
- Strong leadership skills; must have proven experience recruiting and leading teams
- Must be an independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work
- Experience marketing to public market investors a plus
education
BA/BS. MBA preferred.
to inquire:
Dan Green <dgreen@vpofmarketing.com> — please cite job code: VY-vp