Location: San Francisco Bay Area, CA
Job code: MV-vpm

about our client company: CloudCherry — http://www.getcloudcherry.com

CloudCherry helps leaders map and capture omni-channel feedback across the customer’s journey, empowers every single person within the organization with data-driven insights and real-time actionability, and integrates with leading systems of records to make CX a key driver of growth and profitability.

responsibilities

• Reporting directly to the CEO, the VP of Marketing is responsible for translating business goals and market insights into effective, efficient and integrated marketing growth and demand generations programs.
• Drive positioning, messaging and the creation of content to support all marketing activities; assist in the training of sales team.
• Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Assume responsibility for a specific lead commit/quota.
• Responsible for defining and executing social media marketing strategy. Responsible for SEO and PPC programs.
• Develop clear and measurable KPIs and goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle.
• Devise and execute market segmentation and targeting programs; staying abreast of competitive issues
• Analyze and innovate on initiatives to increase customer base and engage current partners
• Direct design and maintenance of website and related content and features.
• Recruit and build team.

qualifications

• SaaS to enterprise marketing experience required.
• Start-up experience required: should have seen the journey from single-digit million ARR to a significant level.
• Must have an entrepreneurial-minded approach and a founder mentality.
• Must be a hands-on, independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work
• Must be a culture match to CloudCherry’s values: https://www.getcloudcherry.com/assets/CLOUDCHERRY_CULTURE_MANUAL.pdf
• Must have ability to work from a home office and manage geographically dispersed teams.

education

BA/BS. MBA preferred.

to apply:

Email resume to Dan Green:  dgreen@vpofmarketing.com — please cite job code: MV-vpm