VP, Marketing

Location: Oakland, CA
Job code: MA-vpm

about the client

This VPofMarketing.com client company, a startup, is a green provider of innovative technical solutions to agriculture industry. Its software and other solutions help growers improve ROI by cost-effectively increasing yield through state-of-the-art, niche information technology.

responsibilities

  • Develop annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.
  • Responsible for all messaging/positioning, branding, advertising, PR/communications, SEO/SEM, demand generation, digital marketing activities.
  • Help create and curate various content and vehicles including whitepapers, videos, case studies, customer success stories.
  • Manage, curate and contribute to the company blog. Ensure that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion.
  • Work closely with the Business Development, enabling them to meet objectives by providing them with highly effective collateral materials.
  • Oversee and provide direction to market and competitor analysis.
  • Provide input and support to the company‚Äôs leadership in the development of joint ventures, affiliations and partnership arrangements.
  • Develop and measure KPIs aligned with business objectives by leveraging data analytics and market indicators
  • Hire and lead marketing team.

qualifications

  • 6-10+ years of experience in B2B marketing
  • Ability to understand technical features and translate into business language to create compelling multi-media messages
  • Strong team leadership and development skills
  • Passion for building and delivering great, high quality content (all forms: web, social media, live events, sales collateral, etc.)
  • Strong oral and written communication skills
  • Startup experience preferred.

education

BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: MA-vpm

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