Vice President of Marketing

Location: Redwood City, CA
Job code: JNM-vpmp

about the client

This client company, a mid-staged start-up, is a cloud-based SaaS provider of human capital management and workforce planning and analytics solutions.


  • Manage, create and drive all marketing initiatives and strategy including but not limited to brand, digital marketing, field/event marketing, product marketing and communication efforts.
  • Lead, direct and continue to hire marketing team
  • Product marketing: Drive positioning, create content and assist with training sales team.
  • Partner with VP of Sales to execute and align on key field marketing activities.
  • Corporate Communications: Manage internal and outside resources to oversee PR, website, event marketing and online marketing
  • Demand Generation: Develop and maintain a tracking system for lead generation to customer acquisition and growth. Measure and analyze the effectiveness of all marketing programs and expenditures and make quarterly recommendation to improve effectiveness and efficiency.
  • Responsible for defining and executing social media marketing strategy. Responsible for SEO and PPC programs.


  • 12+ years experience marketing for an enterprise software company
  • Strong SaaS experience required.
  • Significant experience in product marketing.
  • Leadership: Executive and marketing leadership:people development, customer development, organizational excellence,exceptional marketing management and executive leadership skills.
  • Expertise with, Google Analytics or similar, multivariate and AB testing.
  • Start-up experience required.


BA/BS; MBA preferred.

to apply:

Email resume to — please cite job code: JNM-vpmp