SVP, Marketing

Location: San Francisco, CA
Job code: VPT-btoc

This client company, a mid-sized start-up, is a consumer-facing provider of information services and products.


  • Lead, develop and deliver a digital marketing strategy across all digital channels including, Mobile, Search, SEM, Affiliates, Display, Email, Social and campaign landing pages.
  • Monitor and report on referral traffic from display, email, SEO, PPC, affiliate and social to analyze site conversion effectiveness and identifying areas for improvement.
  • Manage agency relationships and internal design team to plan and execute campaigns.
  • You are current with the latest digital industry trends and best practices, and you are passionate about testing new channels and approaches.
  • Be an expert on ad copy and A/B and multivariate testing: Drive online demand generation with a test, measure, optimize or kill approach to create highly effective/efficient paid acquisition campaigns.
  • Drive user acquisition and media buying across various paid advertising channels and partnerships.
  • Track and analyze all campaigns and channels to provide performance analysis and identify opportunities for improvements and ROI optimization.


  • 12+ years marketing experience with strong understanding of digital marketing channels: affiliate marketing, SEM, display advertising, social media, SEO, email marketing.
  • Significant online consumer-facing marketing experience
  • Strategic thinker who has the ability to influence and collaborate with a diverse set of stakeholders.
  • Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.
  • Strong written, oral communication and presentation skills.
  • You are an effective leader, yet extremely hands-on yourself.
  • You’re a highly quantitative thinker.
  • Strong verbal and written skills to communicate effectively in-house with multiple stakeholders and with outside vendors
  • ROI focused – analytical skills required to read/interpret marketing reports and make recommendations


BS/BA; MBA preferred.

to apply:

Email resume to — please cite job code: VPT-btoc