Vice President, Marketing

Location: San Francisco, CA
Job code: ND-vpm

about the client

This client company, a stage start-up, is a B2B provider of SaaS products marketed primarily to web developers.


  • Reporting directly to the CEO, manage, create and drive all marketing initiatives and strategy.
  • Promote and developing our brand in the developer community.
  • Hire and lead direct marketing team.
  • Lead product marketing; drive positioning, create content and assist with training sales team.
  • Lead all demand generation activities; employ marketing automation tools to execute, track, and continuaously improve upon campaigns. Analyze the effectiveness of all marketing programs and expenditures and make recommendations to improve effectiveness and efficiency.
  • Continue to hire world class marketing team
  • Connect with potential and existing customers in order to gain insight on how to improve product offerings; develop new partners and innovative channels.
  • Responsible for defining and executing social media marketing strategy. Responsible for SEO and PPC programs.
  • Partner with VP of Sales to execute and align on key field marketing activities.


  • 10+ years experience marketing in enterprise software; SaaS experience required
  • Start-up experience required.
  • Must be strong leader.
  • Product marketing experience preferred
  • Experience with developer-focused marketing
  • Strong understanding of web analytics and tracking methodologies.
  • Expertise with, Google Analytics or similar, multivariate and AB testing.
  • up to 20% travel


BA/BS required. MBA preferred.

to apply:

Email resume to Dan Green: — please cite job code: ND-vpm