Location: Downtown San Jose
Job code: BBA-mpm

This VPofMarketing.com client company is a successful, privately held provider of cloud-based enterprise software solutions.

responsibilities

• Produce outbound marketing programs, including development and execution of email marketing campaigns and live webinars, management of our marketing database, tracking campaign results and monitoring lead flow.
• Execute marketing programs that increase market awareness and drive demand across multiple industries
• Own marketing automation process — use Marketo to create and implement marketing programs, including emails, landing pages and campaigns
• Manage the marketing database including segmentation and data quality
• Manage the webinar calendar, including securing presenters, promoting registration and running all prospect and customer-facing webinars
• Track, monitor, analyze and optimize campaign performance
• Post-program management and evaluation of webinars including: lead management, post-program follow-up and communication of results
• Brief the sales team on marketing programs and provide the necessary tools to follow up as required
• Ensure that marketing materials are leveraged across all online channels (video/slide sharing, social, web site, email, etc.) as appropriate
• Consistently iterate and improve marketing and lead nurturing processes

qualifications

• Strong experience using marketing automation platforms like Eloqua, Pardot, Hubspot, Marketo or similar
• 5-12 years of demand generation experience, ideally from a software or cloud services company
• Experience creating email campaigns, landing pages, web forms and related processes
• Experience setting up, running and managing registrations for marketing webinars using GoToWebinar, WebEx or similar
• Experience with database management, including list management, cleansing, de-duplication, data validation, segmentation, custom report creation and import and export of data
• Advanced Excel skills including analytics and data management
• Experience using Salesforce.com
• Must have strong analytical skills with attention to detail
• Track record of successfully managing multiple concurrent projects and consistently delivering on time

education

BS/BA required.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: BBA-mpm