Location: Downtown San Jose
Job code: BBA-mpm
This VPofMarketing.com client company is a successful, privately held provider of cloud-based enterprise software solutions.
responsibilities
- Produce outbound marketing programs, including development and execution of email marketing campaigns and live webinars, management of our marketing database, tracking campaign results and monitoring lead flow.
- Execute marketing programs that increase market awareness and drive demand across multiple industries
- Own marketing automation process — use Marketo to create and implement marketing programs, including emails, landing pages and campaigns
- Manage the marketing database including segmentation and data quality
- Manage the webinar calendar, including securing presenters, promoting registration and running all prospect and customer-facing webinars
- Track, monitor, analyze and optimize campaign performance
- Post-program management and evaluation of webinars including: lead management, post-program follow-up and communication of results
- Brief the sales team on marketing programs and provide the necessary tools to follow up as required
- Ensure that marketing materials are leveraged across all online channels (video/slide sharing, social, web site, email, etc.) as appropriate
- Consistently iterate and improve marketing and lead nurturing processes
qualifications
- Strong experience using marketing automation platforms like Eloqua, Pardot, Hubspot, Marketo or similar
- 5-12 years of demand generation experience, ideally from a software or cloud services company
- Experience creating email campaigns, landing pages, web forms and related processes
- Experience setting up, running and managing registrations for marketing webinars using GoToWebinar, WebEx or similar
- Experience with database management, including list management, cleansing, de-duplication, data validation, segmentation, custom report creation and import and export of data
- Advanced Excel skills including analytics and data management
- Experience using Salesforce.com
- Must have strong analytical skills with attention to detail
- Track record of successfully managing multiple concurrent projects and consistently delivering on time
education
BS/BA required.
to apply:
Email resume to info@vpofmarketing.com — please cite job code: BBA-mpm