(Sr.) Marketing Programs Manager

Location: Downtown San Jose
Job code: BBA-mpm

This VPofMarketing.com client company is a successful, privately held provider of cloud-based enterprise software solutions.


  • Produce outbound marketing programs, including development and execution of email marketing campaigns and live webinars, management of our marketing database, tracking campaign results and monitoring lead flow.
  • Execute marketing programs that increase market awareness and drive demand across multiple industries
  • Own marketing automation process — use Marketo to create and implement marketing programs, including emails, landing pages and campaigns
  • Manage the marketing database including segmentation and data quality
  • Manage the webinar calendar, including securing presenters, promoting registration and running all prospect and customer-facing webinars
  • Track, monitor, analyze and optimize campaign performance
  • Post-program management and evaluation of webinars including: lead management, post-program follow-up and communication of results
  • Brief the sales team on marketing programs and provide the necessary tools to follow up as required
  • Ensure that marketing materials are leveraged across all online channels (video/slide sharing, social, web site, email, etc.) as appropriate
  • Consistently iterate and improve marketing and lead nurturing processes


  • Strong experience using marketing automation platforms like Eloqua, Pardot, Hubspot, Marketo or similar
  • 5-12 years of demand generation experience, ideally from a software or cloud services company
  • Experience creating email campaigns, landing pages, web forms and related processes
  • Experience setting up, running and managing registrations for marketing webinars using GoToWebinar, WebEx or similar
  • Experience with database management, including list management, cleansing, de-duplication, data validation, segmentation, custom report creation and import and export of data
  • Advanced Excel skills including analytics and data management
  • Experience using Salesforce.com
  • Must have strong analytical skills with attention to detail
  • Track record of successfully managing multiple concurrent projects and consistently delivering on time


BS/BA required.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: BBA-mpm