Sr. Manager of Demand Generation

Location: San Mateo, CA
Job code: SA-dgen

about the client

This client company is a fast-growing, cloud-based provider of marketing and CRM related enterprise software.


  • Plan and execute programs from start to finish: plans, timelines, budgets, vendor identification & selection, and creative deliverables such as copy and advertising
  • Develop clear and measurable goals, report progress regularly, and communicate final results. Make recommendations for future programs based on the outcome of previous campaigns
  • Provide marketing vision, business strategy and decision making leadership to demand gen team
  • Oversee the creation and continuous refinement of marketing channels
  • Work with internal/external resources to manage PPC and social media lead-gen
  • Design, test and execute progressive nurturing campaigns with Marketo marketing automation
  • Measure and monitor sales funnel activity to ensure predictable pipeline building
  • Establish and report on campaign metrics, closed loop reporting and ROI


  • 7+ years of B2B demand generation experience, preferably with a SaaS company
  • Demonstrated proficiency with multiple formats of demand generation, including, but not limited to email, website, PPC, paid social, webinars, events, content syndication, display.
  • Strong experience with and marketing automation tools like Marketo and Eloqua.
  • Start-up experience desired.
  • Excellent written and verbal communication skills, including writing marketing copy for email, landing pages, websites and ads
  • Strong knowledge and ability to apply fundamental concepts of landing page optimization for increased conversions
  • Must be metrics oriented marketer.


BA/BS required. MBA preferred.

to apply:

Email resume to — please cite job code: SA-dgen