(Sr.) Manager, Marketing and Demand Generation

Location: Redwood Shores, CA
Job code: ES-dgev

about the client

This VPofMarketing.com client company, a mid-staged start-up, is niche provider of big data analytics and business intelligence software solutions.


  • Create, execute and measure digital marketing plan to build relationships with customers and market communities
  • Define, execute and measure demand generation programs, including webinars, events, email, website, social media and more
  • Set and manage program objectives, budget and metrics to meet revenue goals
  • Manage marketing systems, including Salesforce.com and marketing automation tool like Marketo, Eloqua, etc.
  • Execute lead scoring and nurturing programs
  • Manage trade shows, webinars, and other lead generation strategies
  • Manage corporate web presence, including the corporate website, social media outlets.
  • Work closely with sales on lead generation and marketing campaigns


  • 5-10 or more years of demand generation, web and event marketing experience.
  • Track record of managing webinars, email, online programs, sponsorships, events and direct marketing campaigns
  • Strong communication and interpersonal skills, including excellent writing skills
  • Strong analytical skills with a proven track record of success setting and achieving ambitious goals
  • Experience with Salesforce.com and marketing automation tools
  • Proven experience managing trade shows, webinars, virtual events.


BA/BS. MBA a plus.

to apply:

Email resume to dgreen@vpofmarketing.com — please cite job code: ES-dgev