Sr. Director of Corporate Marketing

Location: South San Francisco, CA
Job code: MK-sdcm

about the client

This VPofMarketing.com client company is a leading provider of cloud-based application lifecycle management and development tools.

responsibilities

  • Define and build marketing campaigns that generate demand, nurture existing leads, and build awareness.
  • Lead the development and effective execution of end-to-end corporate marketing programs that drive brand awareness, thought leadership and revenue growth.
  • Create, collaborate and execute marketing plan, revenue-generation strategies, online marketing, sales enablement, PR, analyst relations, and social media
  • Develop and manage relationships with PR agency, industry analysts, and other relevant media outlets e.g. trade shows and conferences.
  • Deliver on all marketing programs (marketing materials, customer and market communications, marketing campaigns, press releases, corporate website, etc.)
  • Drive customer advocacy process, including customer testimonials and videos
  • Actively monitor, measure and report on the effectiveness of campaigns with metrics (i.e. traffic to the website, conversions, inbound leads and sales)

qualifications

  • 10+ years of corporate marketing experience.
  • Deep experience with Salesforce.com and Marketo, Eloqua or similar.
  • Established track record of managing corporate marketing and communications across demand generation, online marketing, sales enablement, PR, analyst relations, and social media
  • Proven success in a fast-paced, competitive, entrepreneurial work environment.
  • Ability to build market momentum: Proven track record in launching a new product/service or aggressively scaling an existing solution
  • Proven success in implementing marketing programs that improved brand awareness, experience in re-branding and/or re-launching a company a strong plus
  • Leadership/people management: Ability to grow and develop managers, quickly build relationships across the organization
  • Excellent analytical, presentation, organizational and writing skills
  • Experience marketing SaaS products a plus
  • Strong analytical skills with a proven track record of success setting and achieving ambitious goals
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders

education

BA/BS. MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: MK-sdcm

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