Sr. Director, Demand Generation

Location: Boston, MA
Job code: TMN-dgn

about the client

This client company is an established international provider of B2B software solutions and services.


  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline.
  • Oversee the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
  • Lead all digital marketing programs, including SEO/SEM, display advertising, webinars, PPC and social media.
  • Collaborate with others in the marketing organization to build marketing programs, from copy to design to launch
  • Recommend and manage outside agencies where required for design/production, interactive media and other vendors where appropriate.
  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
  • Align marketing programs and activities with overall marketing strategy
  • Function as both a leader and doer, providing position leadership and insights, supporting corporate strategic objectives, as well as being a hands-on member of the team


  • Proven track record of success as a demand generation professional
  • Demonstrated success in designing, delivering, and measuring cost-effective demand generation programs to support inside and field sales organizations
  • Excellent written and verbal communication skills, including writing marketing copy for email, landing pages, websites and ads
  • Must be a proven leader — an experienced manager of teams.
  • Demonstrated analytical ability specifically related to program measurement and ROI.
  • Expertise in marketing to SMB and large, global enterprises, across verticals
  • Strong international experience required.
  • Excellent organizational skills and attention to detail


BA/BS. MBA preferred.

to apply:

Email resume to — please cite job code: TMN-dgn