VP, Marketing

Location: New York, NY (hybrid: remote and some office time each week)
Job code: SE-vp

About the client:

This VPofMarketing.com client company, a Series A startup, is a niche provider of RevOps tools.

Responsibilities:

  • Own all marketing strategy and tactics, including demand generation, product marketing, messaging and positioning, digital and social strategy
  • Maintain a marketing technology stack that enables data-driven decision-making and establish culture of accountability and results
  • Establish a comprehensive demand generation strategy comprising inbound and outbound programs to meeting growth objectives each month. These will include SEM, SEO, email, events, field marketing, webinars, user conferences, and customer marketing
  • Ensure rigor and discipline across all programs that support integrated marketing and partnerships
  • Work closely with key internal stakeholders to develop and execute dynamic campaigns that drive growth for their target segments
  • Build out marketing department, all the while remaining a hands-on player

Qualifications:

  • 10 + years experience in marketing B2B SaaS enterprise technology products, ideally with focus in sales enablement and related software
  • Prior experience leading and scaling marketing function at an early-stage startup
  • Experience establishing metrics to approach marketing strategy & spend
  • Team player with a great sense of humor
  • Metrics-oriented demand generation expert

To apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: SE-vp

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