Location: Woodland Hills, CA
Job code: NH-cdg
about the client
This VPofMarketing.com client company is a SaaS provider of sales automation and contact center solutions.
responsibilities
Reporting directly to the CEO as first marketing hire you will own day-to-day digital marketing operations, including campaigns, blogging efforts and content repurposing/development
- Drive website traffic and increase lead generation, including strategies for landing page optimization, increased and improved content and social media engagement
- Work with senior leadership team to implement and maintain the strategy for inbound and outbound marketing programs
- Establish, monitor and analyze program and campaign performance and make recommendations for optimization and growth
- Own the day-to-day execution of demand generation plans, including email programs, nurturing campaigns, tracking and measurement
- Create content that aligns with our buyers’ personas, interests and needs
- Develop new content and offers from scratch to address problems or gaps in our content strategy
qualifications
- Excellent communication skills, both oral and written. Writing samples are required as part of the application process.
- Ability to work in a fast-paced environment and multitask without losing attention to detail
- Independent but collaborative work style
- Passionate about spotting trends leading to new and innovative ways to grow traffic through content
- Excellent marketing, planning and analytical skills
- Familiarity with website and landing-page optimization, lead gen, A/B testing and analytics
- Familiarity with marketing automation (HubSpot) / CRM software (Salesforce)– direct experience with HubSpot is a big plus
- Hands-on experience with email marketing, direct-response programs and marketing-automation best practices
- Familiarity with HTML, CSS and Adobe Creative Suite a plus
- Knowledge of SEO and SEM is not required, but a plus
- education
BA/BS
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: NH-cdg