Head of Marketing

Job Title: Head of Marketing
Location: New York, NY (hybrid remote and NYC office)
Ref Code: RW-hmqr

About the client: This VPofMarketing.com client company, a startup, is a SaaS niche provider of marketing operations management software.

Reporting directly to the CEO, define marketing strategy, budget, and priorities
Lead GTM strategy including foundational messaging for Sales, Customer Success, and Product.
Outline and drive an overall demand generation plan to help online customer acquisition.
Create Account-Based Marketing (ABM) plan and use appropriate campaigns/tools to communicate to strategic accounts.
Deliver results throughout the full sales funnel—from incoming lead to closed deals
Build out product marketing function. Create and maintain a set of marketing collateral. Understand the market and competitive landscape and work with sales to develop winning sales tools.
Develop clear and measurable KPIs and goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle.
Design, test and execute progressive nurturing campaigns.
Hire and lead team

8+ years of experience in a fast-paced, demand generation focused B2B SaaS marketing organization
Proven ability to test a new growth channel, and measure its effectiveness
Experience with Account-Based Marketing strategies and initiatives
Excellent analytical skills with experience measuring marketing attribution
Experience managing and directing outside agencies and contractors
Passion for results, measurement, and optimization to continuously drive ROI

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