Director of Product Marketing

Location: San Francisco Bay Area
Job code: RQ-dpp

About the client:

This VPofMarketing.com client company is a SaaS provider of marketing and social media analytics tools.

Responsibilities:

  • Own product messaging, content creation, and sales enablement
  • Work cross-functionally with product management, engineering, demand generation, and sales to drive the business and be accountable for the growth of the products ( revenue, market share ) in each market.
  • Enable the Sales organization to effectively communicate the value to customers and develop sales tools that can be used to increase sales productivity
  • Collaborate closely with the demand generation team to determine necessary content and work with both internal and external writers to develop a content strategy
  • Help set, track, and drive key business metrics, including target lead numbers to support revenue targets
  • Craft and deliver compelling presentations for in-person events and webinars, represent company at industry events and user groups
  • Be an external (and internal) thought leader, contributing regularly on the company’s corporate blog and other external media outlets
  • Provide market and competitive intelligence to exec team

Qualifications:

  • 8+ years of experience with B2B SaaS providers
  • Self-starter mentality who is not afraid to try and fail
  • Strong written, oral, and visual communicator.
  • Experience leading and growing a team.
  • Domain expertise with data analysis or marketing analytics tools preferred

To inquire:

Contact: Dan Green <dgreen@vpofmarketing.com>

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