Job Title: (Sr.) Director of Demand Generation
Location: San Francisco Bay Area / remote hybrid
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About the client: This VPofMarketing.com client company is SaaS provider of security information and event management (SIEM) tools.
Responsibilities:
- Develop and execute a hybrid ABM/traditional demand generation strategy across all channels–including email, digital, paid industry programs, direct mail, webinars, and more
- Manage a demand generation budget that meets company goals for growth and ROI, while maintaining an watchful eye on program optimization and spend
- Work with our SDR and sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
- Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
- Partner with our content, product marketing, and evangelism team to promote and leverage key content assets through an integrated campaign strategy
- Work with marketing operations to optimize marketing automation, refine lead scoring, and develop nurture programs across a variety of personas and verticals
- Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
- Grow demand generation team
Qualifications:
- 8 years experience in B2B marketing with at least 5 years in lead/demand generation and at least 5 years marketing a SaaS solution.
- Experience marketing to a technical audience preferred
- Excellent communication and writing skills
- Proven track record of owning a pipeline and revenue number
- Execution oriented with a passion for fast paced environments
- Enjoys both the analytical and creative aspects of demand generation
- Collaborative team player who is excited to be part of a growing team
To inquire:
Contact: Dan Green <dgreen@vpofmarketing.com>