Location: Redwood City, CA
Job code: NDE-prm

about the client

This VPofMarketing.com client company, a mid-staged start-up, is a cloud-based SaaS provider of human capital management and workforce planning and analytics solutions.

responsibilities

• Conduct and manage market research, including competitive analyses
• Drive strategy for new market offerings through the development of business plans, product positioning, and value propositions
• Turn strategy into marketing tools that aid the team in delivering the brand messages including customer and field-facing product collateral, sales strategies for new and existing products intro, presentations, tools, and trainings
• Driving communication strategies across internal, customer, and partner communities
• Contribute to marketing requirements gathering process and develop MRDs
• Establish and nurture customer relationships to provide references, case studies, etc.
• Communicate value proposition of products to sales team and develop sales tools to support selling process

qualifications

• 3-7+ years of product marketing experience with demonstrated success in enterprise software — ideally SaaS
• A solid portfolio of past work
• Excellence at developing and delivering sales tools and content
• Track record of working with and leveraging customers fo reference-based marketing
• Excellent writing skills with a focus on business grammar
• Experience conducting and analyzing market and competitive research
• Able to switch from strategy / big thinking to tactical execution

education

BA/BS; MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: NDE-prm