Product Marketing Lead

Location: San Francisco, CA
Job code: JK-pm

about the client

This VPofMarketing.com client company, a mid-stage startup, is a B2B provider of SaaS products marketed primarily to web developers.

responsibilities

  • Responsible for the overall product positioning, sales enablement tools, lead generation asset creation, market & competitive analysis, product education and adoption.
  • Product updates – Manage the cross-functional implementation of the roadmap to ensure product updates are successfully communicated to our customer base timely and efficiently.
  • Market Requirements – Develop and implement new marketing plans resulting in market share gain, while providing direction for sales, marketing and support collateral
  • Sales enablement – Communicate value proposition to the sales team and develop sales tools that support the selling process including sales presentation decks, training, etc.
  • Market & Competitive Analysis – Evaluate industry trends, competitors and standards and how they apply to our overall product strategy. Create learning materials for internal use based on your evaluations.
  • Product Evangelist – Identify and develop use cases and best practices.

qualifications

  • 5+ years of technical product marketing experience, with at least 3 years experience in a role targeting developers
  • Hands-on, data-driven, technical and able to work well across departments.
  • Experience aligning marketing, sales and product efforts
  • Very strong written and verbal communication skills (English)
  • Excellent project management skills
  • Technical aptitude (SaaS experience preferred)
  • Foster a cooperative team spirit when working with others
  • Willingness to travel when needed

education

BA/BS.

to apply:

Email resume to Dan Green: ¬†dgreen@vpofmarketing.com — please cite job code: JK-pm

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