Online Marketing Manager

Location: Sunnyvale, CA
Job code: HC-omm

about the client

This client company is a provider of SaaS solutions that make private clouds easy for organizations of any size.


  • Plan, develop and execute online campaigns, including: paid search and SEO
  • Develop a successful lead/opportunity acquisition strategy across search engines and PPC sources
  • Plan, deploy and optimize SEM programs to achieve growth: keyword discovery, expansion, ad copy, ad grouping, landing page optimization, testing, and analysis
  • Analyze keyword trends and ROI of keywords
  • Manage ongoing A/B testing, to improve click through and conversion rates
  • Track program results, measure success, and report metrics via Google Analytics and SFDC
  • Collaborate with content team to support the online marketing efforts
  • Partner with marketing operations to build reports and dashboards
  • Monitor and report on sales lead follow-up


  • 5+ years of online marketing experience
  • Expertise in digital marketing across SEO, SEM, email and social channels: Twitter, LinkedIn and Facebook
  • Solid knowledge of website analytics tools (e.g., Google Analytics, seoClarity, MOZ, SEMrush)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Experience with Marketo is required
  • Experience building reports and dashboards in SFDC is a bonus
  • Strategic minded with strong execution skills
  • Integrated marketing program experience



to apply:

Email resume to Dan Green: — please cite job code: HC-omm