Location: Sunnyvale, CA
Job code: HC-omm
about the client
This VPofMarketing.com client company is a provider of SaaS solutions that make private clouds easy for organizations of any size.
responsibilities
- Plan, develop and execute online campaigns, including: paid search and SEO
- Develop a successful lead/opportunity acquisition strategy across search engines and PPC sources
- Plan, deploy and optimize SEM programs to achieve growth: keyword discovery, expansion, ad copy, ad grouping, landing page optimization, testing, and analysis
- Analyze keyword trends and ROI of keywords
- Manage ongoing A/B testing, to improve click through and conversion rates
- Track program results, measure success, and report metrics via Google Analytics and SFDC
- Collaborate with content team to support the online marketing efforts
- Partner with marketing operations to build reports and dashboards
- Monitor and report on sales lead follow-up
qualifications
- 5+ years of online marketing experience
- Expertise in digital marketing across SEO, SEM, email and social channels: Twitter, LinkedIn and Facebook
- Solid knowledge of website analytics tools (e.g., Google Analytics, seoClarity, MOZ, SEMrush)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Experience with Marketo is required
- Experience building reports and dashboards in SFDC is a bonus
- Strategic minded with strong execution skills
- Integrated marketing program experience
education
BA/BS
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: HC-omm