Location: New York, NY
Job code: VT-mma

about the client

This VPofMarketing.com client company, a successful, privately held firm, is a provider of cloud-based software solutions and services to financial services industry.

responsibilities

• Create and drive marketing strategy and tactics using direct mail, email, social media, SEO, content marketing (blogs, case studies, webinars, whitepapers), collateral, tradeshows and more
• Develop and manage strong outreach to prospects to generate qualified leads for firm solutions alliance program.
• Work with creative team to maintain web pages for each marketing program
• Creatively expand web site presence to better support lead generation for programs on an ongoing basis.
• Monitor competitive landscape, identify customer needs, and proactively recommend appropriate adjustments to plans.
• Research and initiate advertising opportunities to reach targeted prospects; Facilitate program coverage and create opportunities for joint webinars, special supplements, etc.
• Coordinate tradeshow presence and promotions; Identify new opportunities for speaking engagements at relevant events; Represent the company at national tradeshows to generate leads and network with program and channel partners.
• Communicate program positioning and overall story for how CPA.com is transforming CPA firms’ client accounting services practices through leading online financial management solutions
• Develop and maintain strong relationships with all program partners; Engage in ongoing communication through regular status meetings and cross-organizational planning activities
• Use appropriate metrics to track ROI. Test and evaluate results of all marketing initiatives to ensure proper use of budgeted resources and continuous improvement.
• Manage budget for and track marketing expenses for each partner program.

qualifications

• 5+ years experience marketing enterprise software products/services
• Experience marketing to accounting professionals and CPA firms.
• Project management skills and ability to manage multiple projects simultaneously
• Creative, detail-oriented, and ability to meet deadlines in a fast-paced environment
• Experience in developing content marketing strategies
• Must have solid digital marketing skills: demand generation, marketing automation tools, SEO/SEM campaigns, social media marketing.

education

BA/BS; MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code:  VT-mma