VP, Marketing

Job Title: VP, Marketing
Location: New York, NY (hybrid remote and NYC office)
Ref Code: LS-vpna

About the client: This VPofMarketing.com client company, a Series A startup, is a SaaS provider of data management solutions to BFSI companies.


  • Reporting to the CEO, set strategic and operational plans for the marketing function, including goals and objectives, resources, budget and prioritization of initiatives to maximize output
  • Define and execute the strategy for demand generation to meet the lead and revenue targets
  • Understand our customer personas and the reasons they buy, and use data and insights to build and execute end-to-end marketing programs
  • Work with Sales to orchestrate a comprehensive marketing approach to reach our buyers
  • Partner cross-functionally to drive and support initiatives that build market leadership, market awareness, pipeline and revenue
  • Test and optimize campaigns by message, channel, region, and market segment
  • Own full-funnel reporting and analytics per customer segment and sales team
  • Grow and lead the product marketing team


  • 8+ years of experience enterprise with B2B SaaS companies
  • 3+ years marketing to banking financial services insurance sector
  • 3+ years of team management
  • Strong with analytics and data-driven marketing
  • Highly collaborative, inclusive, creative and flexible
  • Experience defining KPIs, managing, reporting and showcasing data-driven results

To inquire:

Contact: Dan Green <dgreen@vpofmarketing.com>