Vice President of Marketing

Location: Sunnyvale, CA (or fully remote)

Our client company: KloudGin — kloudgin.com

Title: Vice President of Marketing

The Vice President of Marketing is responsible for managing all aspects of the company’s brand, marketing campaigns and operations, leading a team of internal and external demand generation, field marketing, PR and marketing operations resources.

We are looking for someone with experience in B2B SaaS Series A / B stage startups and a track record of competing against large established enterprise players like Oracle, Salesforce and SAP. The successful candidate will be both strategic – able to serve as the brand storyteller to create a competitive narrative in the market, and tactical – obsessed with metrics to optimize marketing efforts and results to grow the business. Speed is of the essence in this faced-paced environment and competitive market.

Role:

  • Responsible for overall marketing strategy, execution, budget and KPIs. This includes attracting, hiring, developing and retaining a top-performing B2B marketing team
  • Tasked with creating a market-leading brand and achieving targeted awareness across industry verticals
  • Measured on meeting demand generation and brand awareness KPIs that drive revenue growth
  • Integral part of executive team, working closely with CEO, Sales and Product leadership

Responsibilities:

  • Establish and expand the reach of the KloudGin brand and serve as the brand ambassador externally
  • Create both brand-level and product-level messaging that differentiates KloudGin from the status quo and established competitors
  • Create a demand generation engine that reliably produces qualified, enterprise and mid-market leads for sales across multiple industries
  • Build a content marketing strategy that supports SEO, ABM and advances the sales process
  • Create and manage a strategy to leverage industry analysts and influencers, including media to promote the KloudGin brand and differentiation
  • Create and manage a robust PR strategy establishing a cadence of KloudGin coverage and promotion of the KloudGin POV
  • Build and grow a strategy in the ‘new normal’ to connect with customers and prospects via event marketing

Requirements:

  • Prior marketing leadership in B2B technology companies
  • Startup experience, growing companies from 5-50M in ARR
  • Experience competing with established large software vendors
  • Demonstrated ability to build a strong B2B brand
  • Resourceful, independent and strategic as well as dedicated to producing results
  • Recruited and developed marketing teams of 5-20 FTEs

About KloudGin: KloudGin is the only SaaS combined one-cloud industry-focused field service and asset management solution that eliminates silos, automates work management processes, enables customer self-service, and increases worker productivity. KloudGin applications help operations develop new revenue streams and business models. Serving companies with complex, asset management and field service requirements, KloudGin connects customers, employees, sub-contractors and assets with AI-powered access to information on any device.

To inquire:

Contact: Dan Green <dgreen@vpofmarketing.com>

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