Head of Product Marketing / Sr. Director of Product Marketing

Location: San Francisco, CA
Job code: PD-hprm

about the client

This VPofMarketing.com client is a leading provider of digital advertising  performance software and services.


  • Responsible for developing and executing go-to-market strategies — building compelling messaging, defining the target markets, positioning the products and leading product launches.
  • Establish, hire and lead the product marketing team
  • Plan and execute go-to-market strategies and tactics
  • Partner with product managers to establish and drive product road maps
  • partner with Corporate Marketing to develop and execute integrated marketing plans to drive sales, create product and industry messaging for outbound communications and campaigns, and develop sales tools.
  • Lead cross-functional teams to execute timely product launches and initiatives
  • Develop compelling and targeted key messages and value propositions
  • Work with product managers to drive product direction by providing customer and market intelligence
  • Collaborate with Corporate Marketing and Sales to develop and execute programs to drive sales
  • Develop content for marketing materials and sales tools, including presentations, whitepapers, product brochures and briefs
  • Work with Corporate Marketing and PR to develop messaging and materials for press and analysts


  • 10+ years of product marketing experience enterprise software
  • 4+ years experience in advertising technology marketing
  • Strong written and verbal communication skills, and presentation skills
  • Experience in market analysis and specification of customer requirements, go-to-market planning, market positioning and messaging.
  • Experience of initiating, executing and lifecycle managing differentiated positioning and messaging initiatives
  • Excellent presentation and written communication skills with prior experience presenting to customers and in public forums.


BA/BS required. MBA preferred.

to apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code:¬†PD-hprm