Head of Marketing

Location: San Francisco, CA
Job code: FSJ-msf

about the client

This VPofMarketing.com client company, an exciting early stage start-up with a killer technology, is a provider of SaaS solutions to IT leaders in the enterprise.

responsibilities

  • The Director/ Vice President of Marketing is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position.
  • Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline.
  • Develop benchmark criteria to measure and continually improve the efficiency and effectiveness of marketing programs.
  • Define, build and implement customer programs to drive renewals, up-sells and customer satisfaction.
  • Work closely with Sales, Product Development, Engineering to create demand and recognition for the Company and its products.
  • Analyze, evaluate, plan and execute both existing and potential marketing activities and strategies.
  • Recruit, coach and lead team.

qualifications

  • 7-12+ years experience in B2B software marketing, SaaS experience preferred.
  • Must possess a strong sense of solution marketing, specifically expertise in messaging and positioning to convince highly technical executives (i.e., VP Engineering, CTO)
  • Must be a metrics-oriented demand generation expert.
  • Strong analytical, planning, forecasting and budgeting/financial skills.
  • Marketing and customer service orientation.
  • The ability to articulate a vision and strategy in a way that inspires and motivates others to harness energy to achieve business goals.

education

BA/BS required. MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: FSJ-msf

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