Head of Marketing and Growth

Location: San Francisco, CA
Job code: RJ-grt

about the client

This VPofMarketing.com client company, startup, is SaaS provider of customer service solutions primarily to SMBs / SMEs.

responsibilities

  • Reporting directly to the CEO, this is an ideal opportunity for an ambitious, rising-star tech marketing exec in SF.
  • Create and drive marketing, demand gen and growth initiatives
  • Develop and execute a high cadence of outbound marketing programs to create and maximize pipeline with a focus on automation
  • Scale demand gen mechanism globally through email, social, PPC, SEM, retargeting, and other channels
  • Develop programs to reach new customers through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI
  • Lead campaign execution from idea creation to deployment, including scheduling, segmentation, production, A/B testing, and further optimization
  • Manage social media marketing campaigns
  • Work initially as an individual contributor and build out team

qualifications

  • 4+ years relevant growth marketing SaaS experience selling into both enterprise and SMB/SME customers
  • Experience building out a marketing mechanism that is based on testing, learning, iterating and improving
  • Proven experience in analyzing data sets to identify issues and create clear actions to improve funnel performance and KPIs
  • Excellent knowledge of marketing automation tools, and demand generation methods
  • Must have experience with prospect-to-customer, self-service, no-touch or low touch marketing model
  • Must be an extremely metrics-oriented demand generation/growth marketing expert. High-energy startup DNA /drive a must!

education:

BA/BS

to apply:

Email resume to Dan Green: ¬†dgreen@vpofmarketing.com — please cite job code: RJ-grt

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