Head of Marketing

Location: San Francisco / San Diego, CA
Job code: SD-hm

about the client

This VPofMarketing.com client company, a rapidly growing startup, is an innovative provider of martech and customer acquisition solutions/services.

responsibilities

  • Responsible for developing and executing marketing and communications strategy
  • Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations
  • Define and execute inbound and outbound marketing strategies for increased qualified leads
  • Develop and execute a high cadence of outbound marketing programs to create and maximize pipeline with a focus on automation
  • Strategically evaluate new market opportunities and work closely with Product Development, Engineering to assist with short and long-term product planning
  • Analyze, evaluate, plan and execute both existing and potential marketing activities and strategies

qualifications

  • 5+ years marketing SaaS products and/or marketing services; early-stage, rapid-growth startup experience strongly preferred
  • Proven experience in analyzing data sets to identify issues and create clear actions to improve funnel performance and KPIs
  • Extensive experience in building integrated, demand generation programs
  • Excellent knowledge of Salesforce, marketing automation tools, and demand generation methods
  • This particular role will be ideal for a rising star, first-time head of marketing, entrepreneurial-spirited candidate, who can also travel to frequently to San Diego

education

BA/BS

to apply:

Email resume to Dan Green: ¬†dgreen@vpofmarketing.com — please cite job code: SD-hm

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