Location: San Francisco / San Diego, CA
Job code: SD-hm
about the client
This VPofMarketing.com client company, a rapidly growing startup, is an innovative provider of martech and customer acquisition solutions/services.
responsibilities
- Responsible for developing and executing marketing and communications strategy
- Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations
- Define and execute inbound and outbound marketing strategies for increased qualified leads
- Develop and execute a high cadence of outbound marketing programs to create and maximize pipeline with a focus on automation
- Strategically evaluate new market opportunities and work closely with Product Development, Engineering to assist with short and long-term product planning
- Analyze, evaluate, plan and execute both existing and potential marketing activities and strategies
qualifications
- 5+ years marketing SaaS products and/or marketing services; early-stage, rapid-growth startup experience strongly preferred
- Proven experience in analyzing data sets to identify issues and create clear actions to improve funnel performance and KPIs
- Extensive experience in building integrated, demand generation programs
- Excellent knowledge of Salesforce, marketing automation tools, and demand generation methods
- This particular role will be ideal for a rising star, first-time head of marketing, entrepreneurial-spirited candidate, who can also travel to frequently to San Diego
education
BA/BS
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: SD-hm