Location: San Francisco, CA
Job code: WB-hm

about the client

This VPofMarketing.com client company is a provider of remote collaboration and design thinking solutions for teams.

responsibilities

• Work closely with sales and the executive staff to ensure company goals are met, pipelines are filled
• Outline and drive an overall demand generation plan to help online customer acquisition.
• Own all online and off-line marketing activities including search, social, email, webinars and content marketing.
• Create Account-Based Marketing (ABM) plan and use appropriate campaigns/tools to communicate to strategic accounts.
• Deliver results throughout the full sales funnel—from incoming lead to closed deals
• Create and maintain a set of marketing collateral and videos. Understand the market and competitive landscape and work with sales to develop winning sales tools.
• Create and strategically recycle/repurpose highly targeted, multi-channel collateral for each stage of the sales and customer lifecycle, such as: whitepapers, case studies, videos, eBooks, infographics, emails, landing page, social media copy & blog articles.
• Develop clear and measurable KPIs and goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle.
• Design, test and execute progressive nurturing campaigns.
  While this is an individual contributor role to start, this person will ultimately hire and lead team

qualifications

• 5-10+ years of experience in a fast paced, demand generation focused B2B software marketing organization
• Experience with Account Based Marketing strategies and initiatives.
• Experience with leveraging free trial or freemium models a plus.
• Excellent analytical skills with experience measuring marketing attribution
• Experience managing and directing outside PR agency a plus.
• Demonstrated clear understanding of the sales funnel and focus on driving leads, MQLs, and opportunities
• Passion for results, measurement and optimization to continuously drive ROI
• Excellent communication, presentation, and writing skills
• Interest in Design Thinking a plus

education

BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: WB-hm