Location: Walnut Creek, CA
Job code: WWA-brn
about the client
This VPofMarketing.com client company, a start-up, is a game-changing SaaS provider of information governance/ eDiscovery solutions.
Reporting directly to the CEO, the Head of Marketing will help define company’s voice and and drive branding, sales enablement, product launches, messaging and competitive intelligence. You will be the expert on our buyers and their buying criteria enabling you to develop strategy and mange the marketing programs that drive demand for our products.
Own all webinar strategy and execution.
Drive positioning, messaging and the the creation of content to support outbound marketing activities and lead generation
Create and manage event and conference plans, schedule and budget
Develop programs to reach new customers through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI.
Identify and execute on solutions marketing initiatives with alliance ecosystem and channel partners
Oversee the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
Manage social media marketing campaigns.
5-10+ years of marketing and innovative branding experience within high-growth technology companies
Expertise in events marketing:, conferences, tradeshows, webinars, etc.
Demonstrated ability to succeed in a high growth, dynamic market environment
Start-up experience desired.
Experience of initiating, executing and lifecycle managing differentiated positioning and messaging initiatives
BA/BS required. MBA preferred.
Email resume to firstname.lastname@example.org — please cite job code: WWA-brn