Head of Marketing

Job Title: Head of Marketing — Location: New York, NY (hybrid remote and NYC office)

About the client:

This VPofMarketing.com client company is a SaaS provider of customer experience measurement and feedback solutions.

Responsibilities:

  • Drive targeting, positioning and all aspects of the marketing mix: product, place/distribution, price and integrated marketing/promotion
  • Own and grow monthly inbound lead number
  • Manage and optimize the marketing funnel by creating awareness at the top of the funnel and intelligently nurturing prospects to further warm them up to a sales conversation
  • Develop a layer of analytics to identify needs, and measure success
  • Lead and grow team of marketers responsible for our demand generation, user retention, product marketing, partner marketing, and brand
  • Develop, communicate, and execute marketing strategy and plan, both near and long term
  • Set current and long-term goals for direct reports and supporting functions
  • Ensure delivery of pipeline and leads to support global revenue goals in all segments and regions
  • Equip the sales team with messaging, sequences, and content to help them open opportunities and close deals

Qualifications:

  • 8+ years of experience in marketing leadership roles, including experience scaling a team through high growth at a growing B2B SaaS company
  • Experience in all aspects of mid-market and enterprise marketing
  • Experience with multi-channel advertising and marketing campaigns that dramatically accelerate brand awareness for a growing tech company
  • You’re at your best in a fast-changing environment and an emerging industry with plenty of ambiguity and interesting, challenging problems to solve
  • Ability to think both analytically in measuring effectiveness, but also creatively to create compelling campaigns
  • Outstanding leadership skills – leads teams to deliver on ambitious business goals, inspires their best work, mentors and develops their careers
  • Track record of scaling marketing qualified leads

To inquire:

Contact: Dan Green <dgreen@vpofmarketing.com>

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