Location: New York, NY
Job code: TH-hm
about the client
This VPofMarketing.com client company is a Series A, B2B, SaaS, fintech startup.
responsibilities
- Drive all marketing initiatives including demand generation and product marketing/content creation.
- Define and execute inbound and outbound marketing strategies for increased qualified leads.
- Develop and execute a high cadence of outbound marketing programs to create and maximize pipeline with a focus on automation.
- Develop and execute a campaign-based approach to prospects and customers.
- Scale and lead a top-performing, agile marketing organization.
qualifications
- Successful track record building and leading marketing teams at enterprise software (ideally SaaS) companies that target the mid-market sector.
- Extensive experience in building integrated, demand generation programs
- Proven experience in analyzing data sets to identify issues and create clear actions to improve funnel performance and KPIs
- Excellent knowledge of the various martech tools.
- Strong leadership skills.
education
BA/BS. MBA preferred.
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: TH-hm