Location: Santa Clara, CA
Job code: SSB-fld
about the client
This VPofMarketing.com client company is a leading provider of information technology consulting and business process enhancement services.
responsibilities
- Execute on go to market plan, lead nurturing and lead generation activities
- Plan and execute on end to end field marketing activities for Data or Digital services
- Account based marketing targeted at account penetration and new business development
- Own lead generation including – marketing plan, target segmentation, campaign execution, tracking and reporting of Marketing Qualified Leads
- Identify, select, plan and manage participation in events and conferences
- Work closely with Sales and Engineering teams in market segmentation, service strategy, messaging and development
- Leverage social channels and marketing automation tools to manage and report outcomes
qualifications
- 8-12+ years of experience, ideally in IT Services handling marketing, lead generation, event management
- Exposure to marketing specifically into BFS, CPG/Retail, Technology and Utility domains
- Exposure to Analytics, Big Data, Visualization, Digital Experience and Digital Engineering services a plus
- Hands on experience in using social media and other digital channels for lead generation
- In depth understanding of lead management process
- Experience in end to end management of events / trade shows / conferences
- Excellent knowledge of marketing automation tools and process
education
BA/BS.
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: SSB-fld