Vice President/Head of Marketing

Location: San Francisco, CA
Job code: NJ-dvp

about the client

This client company, a stage start-up, is a B2B provider of SaaS products marketed primarily to web developers. The VP/Head of Marketing will report directly to the CEO.


  • Manage, create and drive all marketing initiatives and strategy.
  • Promote and developing our brand in the developer community.
  • Hire and lead direct marketing team.
  • Drive positioning, create content and assist with training sales team.
  • Employ marketing automation tools to execute, track, and continuaously improve upon campaigns. Analyze the effectiveness of all marketing programs and expenditures and make recommendations to improve effectiveness and efficiency.
  • Connect with potential and existing customers in order to gain insight on how to improve product offerings; develop new partners and innovative channels.
  • Responsible for defining and executing social media marketing strategy. Responsible for SEO and PPC programs.
  • Partner with VP of Sales to execute and align on key field marketing activities.


  • 7-12+ years experience marketing for an enterprise software company
  • Experience working for a SaaS provider preferred.
  • Experience in developer-focused marketing prefered
  • Must have deep understanding of web analytics and tracking methodologies.
  • Expertise with, Google Analytics or similar, multivariate and AB testing.
  • Start-up experience required.
  • Periodic travel to Paris.


BA/BS; MBA preferred

to apply:

Email resume to Dan Green: — please cite job code: NJ-dvp