Location: San Francisco, CA
Job code: NJ-dvp

about the client

This VPofMarketing.com client company, a stage start-up, is a B2B provider of SaaS products marketed primarily to web developers. The VP/Head of Marketing will report directly to the CEO.

responsibilities

• Manage, create and drive all marketing initiatives and strategy.
• Promote and developing our brand in the developer community.
• Hire and lead direct marketing team.
• Drive positioning, create content and assist with training sales team.
• Employ marketing automation tools to execute, track, and continuaously improve upon campaigns. Analyze the effectiveness of all marketing programs and expenditures and make recommendations to improve effectiveness and efficiency.
• Connect with potential and existing customers in order to gain insight on how to improve product offerings; develop new partners and innovative channels.
• Responsible for defining and executing social media marketing strategy. Responsible for SEO and PPC programs.
• Partner with VP of Sales to execute and align on key field marketing activities.

qualifications

• 7-12+ years experience marketing for an enterprise software company
• Experience working for a SaaS provider preferred.
• Experience in developer-focused marketing prefered
• Must have deep understanding of web analytics and tracking methodologies.
• Expertise with, Google Analytics or similar, multivariate and AB testing.
• Start-up experience required.
• Periodic travel to Paris.

education

BA/BS; MBA preferred

to apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: NJ-dvp