Director of Product Marketing

Location: San Mateo, CA
Job code: DGA-pd

about the client

This VPofMarketing.com client company is a rapidly growing provider of big data analytics.

responsibilities

  • Reporting directly to the VP Marketing, assess and quantify go-to-market opportunities, positioning and messaging.
  • Create content to support outbound marketing activities and lead generation
  • Identify and execute on solutions marketing initiatives with alliance ecosystem and channel partners
  • Sales enablement — Working closely with sales, create sales tools to support all stages of the sales process ; help communicate the value proposition of our products to the sales team and provide support to the sales organization to help drive business and close deals
  • Product launch — plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence — be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Work cross functionally with product management, field sales and other functions to identify and prioritize opportunities and drive overall product marketing execution
  • Establish and communicate early customer traction by identifying and supporting sales with early market adopters.
  • Develop and execute pricing strategy

Requirements

  • 7-10+ years of product marketing and/or product management experience ideally from┬ádata warehousing, visualization technologies,┬ábusiness intelligence┬áproviders.
  • Expertise in market analysis and specification of customer requirements, go-to-market planning, market positioning and messaging, and the development of marketing materials for enterprise accounts.
  • Demonstrated ability to succeed in a high growth, dynamic market environment
  • Some start up experience desired.
  • Experience of initiating, executing and lifecycle managing differentiated positioning and messaging initiatives
  • Excellent presentation and written communication skills with prior experience presenting to customers and in public forums.

education

BA/BS required. MBA desirable.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: DGA-pd.

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