VP / Sr. Director of Product Marketing

Location: San Francisco, CA
Job code: RSK-dpm

about the client

This VPofMarketing.com client company is a leading provider of enterprise user analytics platform for social and mobile application developers, marketers and producers.


  • Assess and quantify go-to-market opportunities, positioning and messaging.
  • Work with business development, product and account management teams to represent go-to-market needs
  • Develop positioning and value statements
  • Develop go-to-market strategies for each new product and feature, working closely with Director of Demand Generation to execute
  • Create content to support outbound marketing activities and lead generation including sales enablement materials & collateral, including new business presentations, brochures, product demos, case studies and other
  • Work closely with our Content Marketing to identify compelling thought leadership content that should be developed to support revenue growth
  • Participate in new business pitches, conduct win/loss analysis and manage competitive intel for the organization
  • Track customer care, dashboard, metrics, consumer feedback, customer satisfaction to measure performance and employment of existing and new functionalities and features.


  • 7-12+ years relevant experience in product or solutions marketing.
  • Must be a self starter who truly enjoys working in a fast-paced software start-up environment.
  • Ability to grasp and translate complex technical features into benefits and selling points
  • Demonstrated track record of taking products to market and contributing to revenue growth
  • Keen understanding of the B2B sales cycle, and methods to quicken through sales support
  • Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.


BA/BS; MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: RSK-dpm