Director of Product Marketing

Job Title: Director of Product Marketing
Location: San Francisco, CA

about the client

This client company is a rapidly growing, niche SaaS provider of customer relationship management solutions.


  • Lead positioning, messaging and content creation efforts.
  • Set the framework and ensure quality execution of sales enablement materials including pitch decks, case studies, sales sheets, white papers, and more
  • Work with VP, Marketing to ensure a consistent voice for products.
  • Establish KPIs for product marketing remit and report results on an ongoing basis
  • Partner with the Demand Generation team to devise campaign strategy and themes, create compelling content, and guide marketing programs to drive demand
  • Equip and train the sales team on our value proposition
  • Work closely with product management to influence the product roadmap development
  • Manage go-to-market plans for new products across functional teams including Sales, Sales Development, Client Services, and Marketing to achieve financial goals
  • Create and execute programs and content that foster thought leadership in the industry
  • Manage internal and external product marketing, design and copywriting resource
  • Be a marketplace expert on Marketing technology, monitoring industry trends and competitors with an enterprise marketing background


  • 7-12+ years of experience in B2B product marketing, ideally in CRM or related space.
  • Strong understanding of the enterprise software ecosystem and emerging technologies
  • Strength in working with varied groups including executive management, sales, client engagement and marketing teams
  • Experience in developing Go-To-Market strategies
  • Excellent relationship building skills: ability to work across the entire organization with senior leaders to build consensus on product marketing priorities is a must.
  • Ability to understand complex technical capabilities to translate into clear value-based positioning in a rapidly changing marketplace
  • Self-motivated, efficient multitasking with an ability to thrive in a fast-moving environment
  • Excellent communication and presentation skills; ability to represent marketing plans and strategic priorities to senior executives, sales, customers, top prospects, analysts and press


BA/BS. MBA preferred.

to inquire

Contact Dan Green <>