Director of Marketing — San Francisco

Job Title: Director of Marketing (Head of Marketing and Demand Generation)
Location: San Francisco, CA

about the client

This client company, a Series A startup, is a provider of innovative SaaS solutions to the automotive industry.


In this newly created position, you will report directly to the CEO and lead all marketing and growth efforts.

  • Own paid and organic demand gen channels and be responsible for driving inbound leads for the sales team to qualify and close; Exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration
  • Establish thought leadership in our space through content marketing, PR, event marketing and other channels
  • Create and A/B test landing pages, funnels and lead nurturing
  • Generate new prospect interest through outbound email drip campaigns; own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
  • Coordinate events including sponsorships, speaking engagements for our team, booth setup and meeting setup
  • Own external vendor management for demand gen, PR, and events
  • Establish, monitor, track and optimize KPI’s across all channels and take data driven action to increase performance month over month
  • Manage outside marketing agencies
  • Recruit and build team


  • 7-10+ years marketing and growth/demand generation experience in B2B tech, preferably SaaS
  • Demonstrated ability to succeed in a high growth, dynamic market environment; start-up experience required
  • Strong knowledge of and experience working with a wide variety of relevant martech tools
  • Experience managing outside agencies and marketing resources/contractors




  • Competitive salary and meaningful equity options
  • Top-notch health, dental, vision benefits
  • Flexible vacation and leave policy

to apply:

Contact Dan Green:  <> — please cite job code: MS-gmk