Director of Marketing and Growth

Location: San Jose, CA
Job code: SWG-dmg

about the client

This VPofMarketing.com client company, a startup, is a SaaS provider of supplier information management and logistics optimization solutions.

responsibilities

  • Work closely with product marketing, sales, and the executive staff to ensure company goals are met, pipelines are filled
  • Outline and drive an overall demand generation plan to help online customer acquisition, cross-sell and up-sell SaaS KPIs. Own all online and off-line marketing activities including search, social, direct mail, email, webinars, content syndication, and sponsorships.
  • Deliver results throughout the full sales funnel—from incoming lead to closed deals
  • Analyze program performance and marketing attribution, continually optimize for conversions. Develop clear and measurable KPIs
  • While this is an individual contributor role to start, this person will ultimately hire and lead team

qualifications

  • 5-10+ years of experience in a fast paced, demand generation focused marketing organization
  • Online program management experience including content syndication
  • Excellent analytical skills with experience measuring marketing attribution
  • Attention to detail and focus on exceptional quality work
  • Demonstrated clear understanding of the sales funnel and focus on driving leads, MQLs, and opportunities
  • Highly organized and able to handle a high volume of programs and priorities
  • Passion for results, measurement and optimization to continuously drive ROI
  • Excellent communication, presentation, and writing skills

education

BA/BS. MBA preferred.

to apply:

Email resume to Dan Green:  dgreen@vpofmarketing.com — please cite job code: SWG-dmg

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