Director of Marketing

Location: Mountain View, CA
Job code: IR-dmv

about the client

This client company is a growing consumer-facing (B2C) provider of mobile web applications and services.


  • Lead marketing strategy and tactics across all digital channels including blogs, social media, email, web, partners, SEO/SEM, etc.
  • Implement, optimize, and evaluate performance marketing campaigns that drive customer acquisition
  • Own company’s online presence (corporate website, social media sites, etc.)
  • Develop messaging (corporate, product, user, etc.) in conjunction with others in the company
  • Analyze and report on marketing campaign effectiveness
  • Test, iterate and optimize channels to go beyond driving engagement and traffic, but to also convert users
  • Work with outside contractors, agencies, designers to develop first-rate creative work
  • Collaborate with cross-functional teams to define segmentation strategies to enhance user growth, engagement and retention
  • Create a content marketing strategy and editorial calendar
  • Work with key partners and drive joint marketing programs


  • 7-12+ years in marketing and acquisition positions. Ideal experience includes both B2B and consumer-facing roles.
  • Data-driven; proven analytical prowess, strong quantitative skills with a passion for data
  • Experience building and leading marketing teams.
  • Strategy + execution: Solid strategic thinker but can also execute to own and deliver the overall plan for online marketing to hit top-level goals
  • Start-up mindset: Must be a self-starter and have the ability to work in a dynamic, fast-paced environment.


BA/BS required. MBA preferred.

to apply:

Email resume to Dan Green: — please cite job code: IR-dmv