Director of Growth Marketing at Atrium / Atrium LTS

 

 

Location: San Francisco, CA

Job code: KJ-dgm

about our client company: Atrium / Atrium LTS

Atrium and Atrium LTS together are revolutionizing the efficiency and effectiveness with which law firms are able to deliver highest quality corporate legal services to startups. Rapidly growing, it currently has about 40 employees

To learn more, a great next step would be to watch the recent Justin Kan TechCrunch interview here: https://techcrunch.com/2017/09/14/twitch-co-founder-justin-kan-launches-tech-enabled-law-firm-for-startups/

https://www.atrium.co/ | https://www.atriumlts.com/ | https://www.linkedin.com/company/24769108/

See also:

responsibilities

  • Plan and execute all marketing and acquisition programs to help the company obtain new client and growth goals
  • Using iterative test-and-learn practices, determine the optimal mix of on-line and off-line campaign elements including paid and organic search, social, email, events, content syndication, direct response online, etc.
  • Make data-driven decisions around what content to feature, which calls-to-action to place where, how and how to improve quarter after quarter through continuous testing and refinement strategies
  • Develop clear and measurable KPIs and goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle
  • Design, test and execute progressive nurturing campaigns
  • Create and execute a strong demand generation foundation for success, then grow a team to scale as necessary

qualifications

  • 5-10 years experience in a marketing/demand generation/growth role with technology-focused companies
  • Hands-on knowledge of best practices in B2B content syndication and track-record of delivering qualified traffic
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Experience A/B testing Landing Pages, Ad Copy, etc
  • Experience with one or more Analytics tools (ex: Google Analytics)
  • Experience with Salesforces, Marketo, and/or other similar platforms is a plus
  • Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
  • Passion for results, measurement and optimization to continuously drive ROI

education

BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: ¬†dgreen@vpofmarketing.com — please cite job code: KJ-dgm

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