Director of Digital Marketing

Location: San Francisco, CA
Job code: YL-digm

about the client

This client company is a leading global provider of online media monitoring, social media monitoring, analysis and digital intelligence SaaS solutions. This company has about 1,000 employees worldwide.


  • Oversee digital marketing team to drive inbound demand through creative and efficient marketing programs and campaigns
  • Create and drive digital marketing strategy and budgets across all products and media, including websites, social media, email, advertising, etc.
  • Refine digital marketing best practices
  • Ensure consistent product brand image and message across all online media
  • Work with content marketing to develop entertaining, educational and compelling campaign content.
  • Define, facilitate, and measure online purchase process from awareness through close
  • Manage and build database of online community and create opportunities for lead capture.
  • Support complementary and integrated communications, events and promotions as needed
  • Develop new business operations and integrate acquisitions
  • Network to develop new business relationships and opportunities
  • Recruit, manage and mentor staff
  • Implement accurate, informative online campaign tracking and reporting
  • 15% travel.


  • 10+ years experience in B2B and/or B2C online marketing and demand generation.
  • Strong understanding of online buyer behavior and purchase process metrics.
  • Expertise across a wide array of digital media (website/seo, social, email/ppc, etc.)
  • Experience motivating, managing and mentoring a team of digital marketing professionals.
  • Solid marketing acumen, superior technical skills and an entrepreneurial attitude.
  • Experience with marketing automation, sales force automation, and lead management tools.
  • Experience with HTML, Javascript and PHP a plus.
  • Exceptional skills with Excel, Google Analytics and other relevant online analysis tools


BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: — please cite job code: YL-digm