Director of Digital Marketing

Location: San Francisco or Mountain View, CA
Job code: RM-ddig

This VPofMarketing.com client company is a disruptive and rapidly growing (mid-stage start-up) provider of computer networking technologies.

Build and oversee digital marketing team to drive inbound demand through creative and efficient marketing programs and campaigns
Create and drive digital marketing strategy and budgets across all products and media, including websites, social media, email, advertising, etc.
Refine digital marketing best practices
Ensure consistent product brand image and message across all online media
Work with content marketing to develop entertaining, educational and compelling campaign content.
Define, facilitate, and measure online purchase process from awareness through close
Manage and build database of online community and create opportunities for lead capture.
Support complementary and integrated communications, events and promotions as needed
Develop new business operations and integrate acquisitions
Network to develop new business relationships and opportunities
Recruit, manage and mentor staff
Implement accurate, informative online campaign tracking and reporting

10+ years experience marketing in technology companies with emphasis on demand generation and digital advertising campaigns.
3+ years managing direct reports as well as cross-functional teams
Must have extensive experience managing project definition and execution
Understanding of and experience with online marketing campaigns, including banner ads and pay-per-click advertising, and the execution of automated email campaigns
Proficient in marketing best practices for B2B technologies
Successful implementation of drip campaigns resulting in increased usage and or/sales
Experience with web analytics tools including Google Analytics
Knowledge of natural search marketing and search engine optimization

BA/BS. MBA preferred.

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: RM-ddig

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