Director of Digital Marketing

Location: San Francisco or Mountain View, CA
Job code: RM-ddig

about the client

This client company is a disruptive and rapidly growing (mid-stage start-up) provider of computer networking technologies.


  • Build and oversee digital marketing team to drive inbound demand through creative and efficient marketing programs and campaigns
  • Create and drive digital marketing strategy and budgets across all products and media, including websites, social media, email, advertising, etc.
  • Refine digital marketing best practices
  • Ensure consistent product brand image and message across all online media
  • Work with content marketing to develop entertaining, educational and compelling campaign content.
  • Define, facilitate, and measure online purchase process from awareness through close
  • Manage and build database of online community and create opportunities for lead capture.
  • Support complementary and integrated communications, events and promotions as needed
  • Develop new business operations and integrate acquisitions
  • Network to develop new business relationships and opportunities
  • Recruit, manage and mentor staff
  • Implement accurate, informative online campaign tracking and reporting


  • 10+ years experience marketing in technology companies with emphasis on demand generation and digital advertising campaigns.
  • 3+ years managing direct reports as well as cross-functional teams
  • Must have extensive experience managing project definition and execution
  • Understanding of and experience with online marketing campaigns, including banner ads and pay-per-click advertising, and the execution of automated email campaigns
  • Proficient in marketing best practices for B2B technologies
  • Successful implementation of drip campaigns resulting in increased usage and or/sales
  • Experience with web analytics tools including Google Analytics
  • Knowledge of natural search marketing and search engine optimization


BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: — please cite job code: RM-ddig