Director of Demand Generation

Location: Palo Alto, CA
Job code: JJ-ddg

about the client

This VPofMarketing.com client company is an is an Internet of Things (IoT) SaaS startup.

responsibilities

  • Reporting to the VP of Marketing, define/optimize marketing automation and lead nurturing process and create/qualify leads across all marketing channels
  • Create and execute communication strategies at various touch points of the entire customer journey to increase conversion
  • Identify new revenue generating channels through testing and iterating
  • Establish analytics to measure/analyze inbound marketing activities against the goals
  • Team closely with Sales to help convert MQLs to customers.

qualifications

  • 6-10+ years experience with significant B2B demand generation experience.
  • Startup experience strongly desired.
  • Proven track record in building ROI-driven lead gen programs
  • Experience working with automation tools such as Google Analytics, HubSpot, Salesforce etc.
  • Define/optimize marketing automation and lead nurturing process and create/qualify leads across all marketing channels (SEM/Google Adwords, Paid ads, Content placement, Email marketing etc.)
  • Excellent analytical, communications, and written skills
  • Thrives in a fast-paced environment
  • SMB experience desired.

education

BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: ¬†dgreen@vpofmarketing.com — please cite job code: JJ-ddg

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