Director of Digital Marketing and Demand Gen

Location: San Francisco, CA
Job code: JM-ddg

about the client

This client company is a SaaS provider of BPM and financial management tools to the enterprise.


  • Plan and execute all demand gen and online marketing programs from start to finish. Own and deliver on lead generation KPIs.
  • Develop clear and measurable goals, report progress regularly, and communicate final results; Make recommendations for future programs based on the outcome of previous campaigns
  • Work with internal/external resources to manage SEO/SEM and social media lead-gen
  • Design, test and execute progressive nurturing campaigns with Hubspot
  • Measure and monitor sales funnel activity to ensure predictable pipeline building
  • Establish and report on campaign metrics, closed loop reporting and ROI


  • 6-10+ years of B2B marketing experience, preferably with a SaaS company
  • Experience designing, delivering, and measuring cost-effective demand generation programs to support inside and field sales organizations
  • Strong leadership skills
  • Start-up experience required
  • Excellent written and verbal communication skills
  • Experience retargeting ads in Google, Facebook


BA/BS; MBA preferred.

to apply:

Email resume to — please cite job code: JM-ddg