Sr. Director of Demand Generation

Location: San Francisco, CA
Job code: TJ-dgn

about the client

This client company is a leading provider of SaaS CRM and customer service solutions.


  • Develop and execute integrated campaigns that achieve pipeline, lead and database growth goals.
  • Design effective campaign strategy, align all stakeholders, document campaign plans, and oversee their execution across all program tactics.
  • Set strategy and execute on outbound demand generation programs including email, direct response, tele-prospecting, webinar, and 3rd party lead gen program.
  • Recruit and manage demand generation and marketing automation team
  • Collaborate with stakeholders (lead gen and sales team, global marketing, digital marketing, product marketing, events and operations) to develop a cohesive program strategy that ensures objectives are met.
  • Nurture prospects through the marketing and sales funnel via marketing automation and other campaigns.
  • Amplify our core message to key market segments in a creative and cost effective manner.
  • Drive continuous feedback and improvement of lead acquisition and management processes.
  • Optimize marketing spend and effort towards tactics that deliver maximum return.
  • Report on campaign metrics and marketing revenue contribution.
  • Apply response analysis and best practices to continuously optimize all aspects of demand gen.
  • Research best practices relating to all processes and technologies and bring new ideas to the table.


  • 10-12+ years in enterprise software preferably (SaaS) marketing
  • Proven track record of driving successful demand generation programs with knowledge of databases, email execution, direct marketing, lead acquisition and nurturing, lead processes, reporting and analytics
  • Strong knowledge of SFDC and marketing automation tools.
  • Experience managing a team of individuals responsible for campaign execution.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Strong understanding of marketing metrics, measurement, and reporting
  • Outstanding attention to detail with superior time and project management skills
  • Strong presentation and training skills, to impart conceptual and detailed information to others


BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: — please cite job code: TJ-dgn