Director of Demand Generation

Job Title: Director of Demand Generation — Location: San Francisco Bay Area

About the client:

This VPofMarketing.com client company is a niche SaaS provider collaboration tools for enterprises.

Responsibilities:

  • Create campaigns from start to finish, including value prop messaging and targeting analysis
  • Manage lead nurturing program
  • Manage direct email marketing campaigns for multiple verticals and buyers in different stages of the funnel but generally very large companies
  • Establish benchmarks for campaign performance metrics and provide recommendations to increase campaign effectiveness continually
  • Coordinate with Direct Sales and Partner Sales team to integrate direct marketing programs with sales calling efforts
  • Generate, nurture, qualify and track leads through online campaigns including content marketing, SEO/SEM, webinars, advertising and content syndication
  • Maintain all direct marketing assets
  • Test landing pages and emails to improve conversion rates
  • Create new campaigns and optimize existing campaigns based on campaign results and effectiveness
  • Manage marketing automation system
  • This role will be measured by the number of leads, cost per qualified lead, and most importantly, the % of leads that turn into prospects
  • This role is currently an independent contributor role, but manages an array vendors and contractors, and the candidate must be a good fit for a quick transition to a management role.

Qualifications:

  • 10+ years of experience in B2B marketing with at least 5 years in lead/demand generation and at least 5 years marketing a SaaS solution.
  • Strong experience in the full cycle of campaign creation, from messaging development, to execution, to follow up and analysis.
  • Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales
  • Metrics-driven professional that can also write and optimize copy and design
  • Email marketing experience to different vertical segments and large buyers throughout the funnel
  • Proven experience in monitoring and analyzing data to evaluate program effectiveness using a CRM and other reporting tools
  • Minimum of 3 years hands-on, demonstrable experience and proficiency with marketing automation platforms, Google Analytics, and CRM systems
  • Ability to work independently, manage your priorities, and maintain communication with stakeholders in a fast-paced, dynamic, performance-driven environment

To inquire:

Contact: Dan Green <dgreen@vpofmarketing.com>

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