Location: San Francisco, CA
Job code: KD-dgn

about the client

This VPofMarketing.com client company is a leading provider of enterprise user analytics platform for social and mobile application developers, marketers and producers.

responsibilities

• Manage marketing channel initiatives that drive profitable and scalable lead generation, which will include: online marketing and sponsorships, email list acquisition and programs, conferences and trade shows, free widgets and tools, third party distribution partnerships
• Ongoing analysis, reporting and optimization of lead gen marketing efforts, centered around demonstrating and improving profitability and scalability
• Oversee  the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
• Collaborate with others in the marketing organization to build marketing programs, from copy to design to launch
• Establish and document repeatable processes for lead generation and follow-up
• Recommend and manage outside agencies where required for design/production, interactive media and other vendors where appropriate.

qualifications

• 7-12+ experience in marketing with strong emphasis on direct marketing and demand generation program development.
• Strong leadership skills.
• Experience using Salesforce.com in conjunction with Marketo, Eloqua or other marketing automation tool.
• Proven track-record of developing and executing successful demand generation programs with high-ROI
• Must have a strong metrics orientation
• Start-up experience highly preferred

education

BA/BS; MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: KD-dgn